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Cannapi Dispensary (In Progress)

Cannabis is one of the most rapidly growing categories in the service landscape today. More and more dispensaries are popping up, so to stand out, you really need to make a memorable mark. That’s precisely what JtA aimed to do with Cannapi, a soon-to-open dispensary in Brockton, MA. The property was previously a bank, which was ideal for our clients’ need for security, but it lacked the necessary design punch. To create that, we removed the existing second floor and entirely opened it up. We then designed a bright, airy, and one-of-a-kind “greenhouse” to push the Cannapi brand to its fullest and bring the cultivation language inside in a never-seen-before way. This unique salesfloor serves as the definitive centerpiece of the retail space and gives customers an experience well beyond just a place to shop. In addition to designing the physical space, we also created all of the branding for Cannapi. From the logo to the identity system, to the packaging, and the original hand-painted mural, we did it all. Because, as we said, it shouldn’t be just a place to shop. Space, brand, and all aspects of design should work together to create a larger, more all-encompassing experience. An experience that people want to be a part of again and again. We’re proud to say that we think Cannapi is exactly that.

Location: Brockton, MA
Project Size: 2,960 sf
Team: Hilco Design