Along with creating the physical Cannapi space, we also created all of the Cannapi branding. When possible, we love to be able to do this because it lets us create the most holistic and most meaningful brand experience possible. We had a blast doing this for our amazing Cannapi clients, building off of the concept of a “greenhouse” (both manmade and naturally-occurring) to create a cannabis brand that sets itself apart in a very different yet familiar way. One of the major ways we did this was with color. Green is obviously a cannabis mainstay, but by adding the bright pinks and blues, we were able to open up the brand creatively and expand into further botanical territory. You can’t help but be intrigued by it, want to explore it more, and see what it is all about. We also created a robust set of hand-done canopy patterns as well as secondary and tertiary logo marks to ensure a wide range of usages and executions. As a whole, the Cannapi brand is bold yet inviting, local but still universal, and consistent but always special. Take a walk through for yourself.
Services: Logo & Brand Identity, Packaging, Mural Design & Hand Painting, Stationery, Apparel, Merchandising, Naming, Creative Direction
Creative Collaborator: Hilary Bouvier