In our third collaboration with Roxy’s Grilled Cheese, the design synthesized all aspects of the larger Roxy’s brand. With its metal panels and large doors, the storefront design is a nod to Roxy’s food truck beginnings without trying to be too spot on. The interior layout is designed to be just as functional for the back of the house as it is for the guests and pick-up experience. While the Interior lighting and big, bold graphics give Roxy’s an unmissable presence in the Marketplace Mall, calling to guests from the plaza beyond. All, in a fairly small footprint. Mmmm.
Location: Lynnfield, MA
Project size: 1,256sf
Team: BLW, Trimark, SRP Sign Sign Corp., Ashling