DOUGH-M-G.

Blackbird Doughnuts

When you think Blackbird Doughnuts, you think about their amazing doughnuts, decadent flavors, and iconic pink box. We mixed all of those ingredients together and baked them into their latest location at Watertown’s Arsenal Yards.

Working within 640 SQ FT, we designed each moment with intention and meaning. The biggest one is the counter and service side of the store. We took inspiration from their iconic pink box and scaled it to the max. The custom bird and doughnut railing guides busy lines of customers, while the custom-designed doughnut display gives the circles of deliciousness their glorious due. Custom archways frame up the seating area and further elevate the space, making it appear larger than it actually is. Even the tiny back hallway has its moment with Blackbird’s iconic hanging birdcage and mosaic mirrored ceiling. Everything is meaningful, thoughtful, and designed to be a treat for your senses. This nest packs a ton of scrumptious punch in a small package, just like Blackbird’s doughnuts.
Watertown, MA
642 SF
Services
Architecture
Interiors
Signage
Packaging
Collaborators
Cornerstone
Sam Tell
CG Electric
Ernesto Upholstery
Nate Deyesso
Ben Gebo
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