Familiar
but with flair.

The dining experience offers a unique New England-focused seafood program while maintaining a connection to the primary Puritan Co. brand and physical dining space. We worked on all design aspects of the project– architecture, interiors, and brand – to create a holistic experience that is upscale but still very approachable. The idea is to have a rotating variety of creative New England seafood dishes in a relaxed but refined space you can enjoy any night of the week. From the front window’s classic gold leafing to the dynamic marble counter design, every detail layers on charm and discovery. The space is narrow, so we got creative with seating for comfortable customer and service flow. The lighting hints at pearls, while seafoam and sparkling finishes conjure glittering waves. It’s a fun place that is equal parts neighborhoody and a special destination.