Building a golf brand
for the long game.

We helped them get rolling with a new brand and identity. Specializing in planning, renovation, and restoration of private and public golf facilities across New England and beyond, they needed an identity that could hold its own alongside the historic identities of storied clubs. The brand we created is rooted in the land itself. The logomark is a classic green with organic, undulating edges that define the shape of a hole. Shaped within its form — a subtle C for Campanelli. It's the kind of detail that rewards a second look. The color system pulls from the natural palette of a course: lush grass green, deep navy for water, warm tan for bunkers. Nothing arbitrary, nothing decorative for decoration’s sake. Every choice is grounded in the subject matter our clients have spent careers mastering. The logo suite is flexible and built for various use cases. It’s formal enough to sit beside a century-old club crest and distinctive enough to signal a new voice in the field. It’s layered, considered, and classic. Built to stand the test of time for rounds to come.