Top of the crop.

Our clients at Green Choice do just that. They have a deep knowledge of cannabis, high expectations and investments in quality, high-caliber service, and a true passion for it. They talk the talk and walk the walk. So, it was an absolute pleasure working with them to bring their dispensary and brand to life. Being so well-versed in the scene and seeing the flood of players coming in, they wanted to bring a new attitude to the landscape. One that is hyper-passionate and knowledgeable about cannabis but also rooted in street art and the surrounding culture. To achieve this, we approached the design holistically — both space and brand with a clean and modern aesthetic seamlessly mixed with urban, industrial, and street culture elements. Brand-wise, we also chose to elevate the word “CHOICE” as the primary name and wordmark to not only highlight their premium offerings but also begin to establish it as a lifestyle brand. It’s simple, pointed, bold, and confident. It’s built on a foundation of quality with loads of room for personality and exploration. It’s not here for the time being or to be trendy. Choice is here to set a new standard.