Bon.
Appétit.

We had the fantastic opportunity to help shape the concept from the début and design Nouvelle Masion’s architecture, interiors, and brand. We worked on all fronts holistically in close collaboration with our clients to strike the balance of elevated but approachable, international yet local, and ensuring we welcomed connoisseurs and newbies alike. Both space and brand are clean and modern yet familiar and established. The market offers a range of different experiences, including a café, boulangerie, fromagerie, charcuterie, and a cave à vin. Customers can browse comfortably throughout, take their time, and have space to discover. Authentic French groceries abound, in addition to fresh local produce, amazing prepared foods, and space to relax. We made sure to give attention to all of the senses and allow customers to simply, savor. Packaging it all up is a timeless yet modern brand design that lets the products shine with a touch of personality. The French are often teased as “frogs,” and our custom illustrations embrace this with a wink and smile.