A construction brand for now.
And for the future.
Popularis has been constructing some of the finest buildings around and they have steadily been building a reputation for their high-quality craftsmanship and service. As such, their branding needed an update to keep up with their progress, as well as continue to support them as they grow.
They’re a young, very hungry and hardworking company, so that also needed to come through in the branding to help them stand out amidst their more traditional competition. After a great collaboration with them, the new identity and brand design do just that. The new Popularis is clean, modern, smart, bold, active, efficient, capable, and very forward-thinking, just like the company. Moreover, it's can't miss and can't forget. Which is critical driving around, glazing over the sea of construction same over and over again. We can’t wait to see where they go from here and we’re excited to be a part of it for hopefully many years to come.
Logo & Identity