Rewrite
the narrative.

We’ve worked on a wide range of different types of cannabis projects and brands, each with its own unique background and story, so it was a cool opportunity to work on a project that brought them all together in a way. We helped develop everything for the brand from scratch: the logo, identity, brand strategy, brand story, brand voice, packaging, and the beginnings of the physical space. The result is a smart, thoughtful, and open feel that creates a modern and flexible framework to let all kinds of unique voices tell their respective stories with the brand. Each new product and its packaging can be a new Chapter in the ongoing brand narrative— each from a different voice with a different story to tell. Corresponding video, digital, collateral, and experiential in-store can be tailored to build upon each story. It has the potential to be incredibly holistic. Yes, selling cannabis products is part of it. But now, the brand and space are vehicles for something beyond just that. To pull from the core brand copy we developed: We all have different journeys. Different stories. Of how we came to cannabis. How we connect with it. How we connect with each other through it. Stories is a brand, a space, and a platform where we can share all of ours. Individually and collectively. It’s a place where we can shape our own narratives. And put them into action. Together. Stories. Tell yours.